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How To Recover From An Email Marketing Mistake?

Email Marketing continues to be one of the most successful ways a company can reach its target customers. Email is one of the few digital communication lines that was not a fad. It is the main form of communication among business people, students, friends, and family. Email Marketing may be an old advertising technique, but it is far from dead or dying. It is a necessity in today's world and a stable, steady, and successful one.

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Why You Must Optimize Your Site For Mobile?

Why is it important your website is versatile for optimal formats?

More than 65% of all new phones purchased in the U.S. are smartphones, and Americans can’t get enough of their smartphones. Smartphones accompany consumers pretty much wherever they go. Most of us compulsively check our phones throughout the day, we can’t leave home without them and even sleep with them at night. Our phones conveniently make our lives easier, and Google recently stated that more searches are done on mobile devices than on desktop computers, this is why your website pages must be fully optimized for mobile devices?

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What is Search Engine Optimization

Why Search Engine Optimization Is Good For Your Business 

Search Engine Optimization (SEO) is a growing marketing discipline that is focused on growing your website's visibility and connectivity organically. SEO requires both technique and creativity to improve ranking, drive traffic, and increase awareness in search engines. 

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Website Development and Design Process

Developing and Designing a Website

Website Development and Design is a process that will outline the steps that are needed in order to complete a website design project. There are many steps involved in a web design and development process. There is no exact process for every company to follow, however, the basics will stay the same. 

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Advantages of Hiring An Advertising Agency | Ad Campaigns That Work

The Benefits of Hiring an Advertising Agency 

Hiring an Advertising Agency to assist with your campaign and the growth of your company may be the most cost effective course of action. 

Creating an Advertising Campaign that will reach your target audience is becoming increasingly challenging.

Many businesses in the development process do not have the capacity to manage or effectively start an advertising campaign. However, if your goal is to grow your business it is a necessity to have some form of advertising strategy and the ability to execute that strategy in an efficient manner.

Before you make a final decision on which Marketing and Advertising Agency to hire, always be sure to ask these ten important questions.

Our Free Checklist will will help you determine compatability and prepare your company for a long and successful partnership with your new agency! 

DOWNLOAD THE FREE CHECKLIST

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Why Outdoor Advertising Still Works

Outdoor Advertising With Billboard Marketing 

The Outdoor Advertising industry has always been a dominant force in branding companies, and it is one of the most successful ways to engage potential consumers on a larger scale. The average person is spending more time out of their home than ever before. Outdoor Advertising is the perfect solution to keep up with your consumers' busy schedule. 

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How TV Marketing Is Still An Effective Platform

TV IS STILL AN EFFECTIVE MARKETING PLATFORM

Television advertisement has been facing some serious competition in the last five years, but to many people’s surprises, it has continued to be the most successful form of advertising.

MarketShare, a marketing analytics company, found that TV advertising success has remained steady throughout the development of other digital channels, and continues to outperform them. It also found it is more effective than radio and print advertising as well. If you need to get a message out, television is still the best way to do it. 

Five years ago Netflix did not have the popularity or streaming capabilities it has today. Smart TV’s and other digital streaming devices, such as Roku, were also obsolete. So, it came as a surprise to everyone that TV remained resilient throughout the last five years with all of the dramatic change. 

This success probably has to do with the fact that many TV shows are not streaming on sites like Netflix. Followers of new shows on live prime time TV are also crucial to television advertising success. With all of the changes that have occurred in the last five years, the constant remains that TV is still the most effective advertising technique.

This is not to say digital advertising is inadequate and ineffective because that is also not true. Digital marketing is becoming increasingly popular and useful, but TV has an unparalleled reach. And most importantly, when digital marketing is efficiently paired with television advertising, it can become an unstoppable marketing strategy.

Kirk Donovan Enterprises has over 40 years of experience in television commercial production. Their experience affords them the ability to write and produce award-winning Television Commercials that get people to respond.

If you are interested in advertising on television contact the professionals at Kirk Donovan Enterprises today for a Free Consultation!   

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Keywords That Get Your Business Found Online

Get Found Online With the Right Keywords 

One of the biggest challenges is to getting your business Website found Online is developing a list of keywords and keyword phrases that your customers are actually searching for.

When you begin brainstorming for keywords, it can be difficult to know where to start. Your keyword strategy will evolve over time as you continue to do marketing research. Here are some helpful strategies for developing keywords. 

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How To Use Keywords To Optimize Your Website

How To Use Keywords

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How To Build An Effective Landing Page

Building Effective Landing Pages

Our Atlanta Advertising and Marketing Agency can help you develop creative Landing Pages that convert. Online Landing Pages are where your visitor arrives on your website after clicking a  link from an ad or any type of targeted campaign. Landing pages are built to convert your visitors into leads.

Your Landing Pages need to provide targeted messages that match the user's needs. 

Before you can build an effective Landing Page there are a few things you need to consider. 

  1. What Is My Goal? 
  2. Who Are My Competitors? 
  3. Who Is My Audience?
  4. How Did They Arrive On My Landing Page?
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