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This is the Kirk Donovan blog page

Top 6 Benefits of Using Video Marketing to Promote Your Business

Video Marketing is quickly becoming the most popular form of content in the world of Digital Marketing. Consumers are more attracted to video content because of its versatility and visual appeal.

Ask yourself, if you had to research a topic, would you rather read through a 1000 word article, or watch a short, 5-minute video to get the information you need? (yes, I realize the Irony here).

If you are like most consumers, you would much prefer to watch a short video than read a lengthy blog post or article. 

Not convinced?

That's OK, because we are going to provide you with the Top 6 Reasons You Need A Video Marketing Strategy in 2018.

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5 Reasons Your Business Should Use Google AdWords

Why Your Company Needs an AdWords Campaign

Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.

The AdWords program has worked for just about any vertical that needs to increase traffic to their site.

Which, if you haven't guessed is every business!

When deciding to use a Google AdWords Campaign for your company, it is important to know

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5 Reasons Why Your Company Needs a Digital Marketing Strategy

The Importance of a Digital Marketing Strategy  

The way companies reach their target markets is evolving from traditional methods of communication into a digital handshake.

Companies all over the world are looking to get the absolute most out of their marketing and advertising and want to be able to track the results accurately. When a company has a focus on digital channels, this allows them to do so, especially when their digital strategy incorporates a diverse range of digital media, from desktops to mobile. 

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How to Effectively Build a Local Google Business Page to Get Your Company Found

There is a pretty great chance that at some point in time you have searched for something near you, but how does Google always manage to populate not only what you're looking for, but also the closest match to your location?

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Learn How To Influence Your Buyers Decisions Using Google's Micro-Moments Marketing

Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.

Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.

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How Important Are Customer Reviews For Your Business?

When customers are searching for you, on-line nothing establishes confidence and accountability in your brand more than positive online reviews. It shows potential customers you are doing something right and ignites a trusting relationship before they purchase your services.

Providing customer reviews and testimonials on your site pages is an excellent way to influence buyers and show your brands importance to other happy users. Additionally, your testimonial page serves as a platform to show off your products and services, content consumers, and a way to boost your online presence and accountability. 

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How To Successfully Lead Your Company In the Digital Age

When Everyone Is Part of the Process from The Start, It’s Easier to Adapt to Change.

More and more brands built on traditional marketing are realizing the importance of digital trends and making the conversion in their marketing approach. In fact, there is a multitude of entrepreneurs reporting their A/B investments in digital is growing rapidly and with good reason.

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Is There A Future In Blogging?

What are the benefits of blogging? Haven’t everyone’s interests moved towards social media anyway? As we all know the internet is constantly modifying and changing trends, so it only makes sense for marketers to adjust their content pieces with how their readers are changing.

Nowadays, most people are intrigued by social media posts, videos, and vibrant images, the concept of blogging seems to be a hopeless cause. However, is blogging dead?  

Blogging is not necessarily dying perhaps it is evolving into different configurations or its being took to various mediums.

The year 2016 marks the new beginnings of industrial developments, where new renovations and consumer preferences will open new doors as to how marketers will do business.

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Old Vs New Marketing Techniques: Which Is Better For Your Business?

What is an Effective Marketing Customer Relationship? 

Marketing is a process by which companies create customer interest in their products or services. The goal is directed towards companies in building strong customer relationships by creating messages that hold value for their customers and themselves.

Old school marketing focuses efforts on traditional channels such as broadcast and print to communicate with their target audience.

Successful New school marketers have learned to implement traditional marketing methods that still work with digital technology geared towards communicating with consumers on a deeper and different level.

New school marketing engages heavily within internet channels such as Web sites, blogs, and social networks. But Which one is better, Old School or New School Marketing? 

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Learn How To Beat The Competition With Voice Search Optimization

The Rise of Digital Assistants and What You Can do About It

Remember when it became possible to ask your phone a question, and in return, an answer would be conveniently produced?

When Siri was introduced into our lives, many of us were genuinely intrigued with their phones voice search capabilities. Digital assistants are quickly abating speech input in the form of Cortana on Windows Phone and Google Now on Android, simultaneously with Siri on the iPhone.

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