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Blog

This is the Kirk Donovan blog page

10 Simple Ways to Advertise Your Small Business on a Budget

Are you looking for free or cheap advertising techniques for your small business?

Well, our list of the most inexpensive ways to promote your small business online can help every beginner get their foot in the door. 

Online advertising is the easiest, most effective, and least expensive type of advertising available today.

Most consumers now search for products or services online whether they are just trying to gather information or they are looking to make a purchase.

Therefore, if you follow the ten steps below to begin advertising your business online, you will quickly make a name for yourself in the industry. 

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Top 6 Benefits of Using Video Marketing to Promote Your Business

Video Marketing is quickly becoming the most popular form of content in the world of Digital Marketing. Consumers are more attracted to video content because of its versatility and visual appeal.

Ask yourself, if you had to research a topic, would you rather read through a 1000 word article, or watch a short, 5-minute video to get the information you need? (yes, I realize the Irony here).

If you are like most consumers, you would much prefer to watch a short video than read a lengthy blog post or article. 

Not convinced?

That's OK, because we are going to provide you with the Top 6 Reasons You Need A Video Marketing Strategy in 2018.

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4 Critical Benefits of Outdoor Advertising

Outdoor Advertising Benefits 

Outdoor Advertising is communication with people while they are out of their home. The outdoor advertising industry has always been a dominant force in Branding companies.

Outdoor advertising can reinforce, reassure, direct someone to your door, or just enhance your media mix.

People spend the majority of their time away from home, which gives outdoor advertising the potential to reach active consumers. 

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The 4 Best Types of Digital Advertising Every Law Firm Should Be Using

We live in the Digital Age. That means that for your law practice to thrive, it has to live there too.

But what does it mean to “live online”?

It doesn’t mean just having a website and a Facebook page.

Nowadays there are a variety of strategies you can implement immediately that will help you grow your law firm exponentially using proven digital advertising tactics.

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5 Strategies to Developing a Successful Brand For Your Business

5 Successful Strategies for Brand Development 

Developing and creating a strong brand for your business will be the difference between success and failure in today's world.

Having a memorable brand with a trusted reputation will strengthen your relationship with customers and keep your services and products at the forefront of their minds.

When you successfully create a brand it will increase the effectiveness of your company's advertising and marketing efforts.

Here are some important steps to follow when developing a brand for your company. 

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How to Effectively Build a Local Google Business Page to Get Your Company Found

There is a pretty great chance that at some point in time you have searched for something near you, but how does Google always manage to populate not only what you're looking for, but also the closest match to your location?

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How Important Are Customer Reviews For Your Business?

When customers are searching for you, on-line nothing establishes confidence and accountability in your brand more than positive online reviews. It shows potential customers you are doing something right and ignites a trusting relationship before they purchase your services.

Providing customer reviews and testimonials on your site pages is an excellent way to influence buyers and show your brands importance to other happy users. Additionally, your testimonial page serves as a platform to show off your products and services, content consumers, and a way to boost your online presence and accountability. 

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Top 7 Ways To Reach Your Perfect Audience Online

With there being so much content available on the internet it's getting more and more challenging to attract viewers to your sites pages. 

Research Your Ideal Customer

There are a lot of outside resources that can help you collect information about your industry, the market, your competition, and the potential customer you already identified. The best part is

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5 Reasons Your Content Marketing Strategy Isn’t Successful


With so much content being created every day by thousands of marketers, standing out and gaining visibility to your brand isn't as easy as it once was. More and more businesses understand the impact of producing valuable content, and with so many people competing for attention. How do you construct a successful content marketing strategy?    
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What is Search Engine Optimization

Why Search Engine Optimization Is Good For Your Business 

Search Engine Optimization (SEO) is a growing marketing discipline that is focused on growing your website's visibility and connectivity organically. SEO requires both technique and creativity to improve ranking, drive traffic, and increase awareness in search engines. 

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