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This is the Kirk Donovan blog page

How To Have Realistic Expectations About The Effectiveness Of Your Advertising Dollars

The Importance of Having Realistic Expectations

We want to help our clients understand the way advertising actually works.

Many business owners come to us, or any other advertiser for that matter, and expect immediate results.

They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with one ad expect their products or services to be selling like hot cakes.

Many micro-advertiser's expectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.

Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.

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25 Simple Ways to Get More Leads - Business Growth Accelerated

Ever feel like you've exhausted all of your resources trying to find quality leads?

I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.

However, when I am down and out I always turn to this list to put me back on track.

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5 Reasons Your Business Should Use Google AdWords

Why Your Company Needs an AdWords Campaign

Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.

The AdWords program has worked for just about any vertical that needs to increase traffic to their site.

Which, if you haven't guessed is every business!

When deciding to use a Google AdWords Campaign for your company, it is important to know

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The 4 Best Types of Digital Advertising Every Law Firm Should Be Using

We live in the Digital Age. That means that for your law practice to thrive, it has to live there too.

But what does it mean to “live online”?

It doesn’t mean just having a website and a Facebook page.

Nowadays there are a variety of strategies you can implement immediately that will help you grow your law firm exponentially using proven digital advertising tactics.

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Learn How To Influence Your Buyers Decisions Using Google's Micro-Moments Marketing

Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.

Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.

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Is There A Future In Blogging?

What are the benefits of blogging? Haven’t everyone’s interests moved towards social media anyway? As we all know the internet is constantly modifying and changing trends, so it only makes sense for marketers to adjust their content pieces with how their readers are changing.

Nowadays, most people are intrigued by social media posts, videos, and vibrant images, the concept of blogging seems to be a hopeless cause. However, is blogging dead?  

Blogging is not necessarily dying perhaps it is evolving into different configurations or its being took to various mediums.

The year 2016 marks the new beginnings of industrial developments, where new renovations and consumer preferences will open new doors as to how marketers will do business.

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Make Your Business Stand Out With Video Content Marketing

 

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How To Build An Email Marketing List That Works

Building an effective email list will improve your business growth  

If your business has an on-line presence building an E-mail Marketing List is an excellent way to reach out to clients. Regularly sending emails strengthens your relationship with customers and encourages loyalty to a product or service. Implementing Marketing Tools is another way to help target your audience and segment your contacts database allowing you to communicate with already interested buyers.

Constructing your e-mails with informative

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How To Effectively Advertise On Twitter In Atlanta?

Twitter Advertising Done Right 

One of the most simple, yet effective ways to help launch your marketing campaign is by using Twitter Ads.

Twitter Ads have powerful targeting options that will allow you to customize your audience as well as boost organic Twitter activity. You can use Twitter to put your ads in front of the people who are the most relevant to your brand, product or service and engage them when they are looking for information. 

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Keywords That Get Your Business Found Online

Get Found Online With the Right Keywords 

One of the biggest challenges is to getting your business Website found Online is developing a list of keywords and keyword phrases that your customers are actually searching for.

When you begin brainstorming for keywords, it can be difficult to know where to start. Your keyword strategy will evolve over time as you continue to do marketing research. Here are some helpful strategies for developing keywords. 

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