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Old Vs New Marketing Techniques: Which Is Better For Your Business?

What is an Effective Marketing Customer Relationship? 

Marketing is a process by which companies create customer interest in their products or services. The goal is directed towards companies in building strong customer relationships by creating messages that hold value for their customers and themselves.

Old school marketing focuses efforts on traditional channels such as broadcast and print to communicate with their target audience.

Successful New school marketers have learned to implement traditional marketing methods that still work with digital technology geared towards communicating with consumers on a deeper and different level.

New school marketing engages heavily within internet channels such as Web sites, blogs, and social networks. But Which one is better, Old School or New School Marketing? 

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Quick Tips on How to Grow Your Business With Inbound Marketing

Inbound Marketing is marketing focused on getting found by customers

In traditional marketing (outbound marketing), companies concentrate on the search for customers. Their techniques are based on interrupting and intrusive approaches and are poorly targeted. To name a few, methods such as cold calling, print advertising, T.V., advertising, junk mail, and spam. 

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How to Choose the Right Advertising Platform?

There are many different types of traditional advertising techniques and choosing the right advertising platform can make all of the difference in how your advertising campaign looks, performs and coverts. The method that works best for your business primarily depends on what your business is offering and the kind of customers you are trying to reach. So how do you choose an effective advertisement that converts?

Well, first evaluate your business on the following:

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How To Recover From An Email Marketing Mistake?

Email Marketing continues to be one of the most successful ways a company can reach its target customers. Email is one of the few digital communication lines that was not a fad. It is the main form of communication among business people, students, friends, and family. Email Marketing may be an old advertising technique, but it is far from dead or dying. It is a necessity in today's world and a stable, steady, and successful one.

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Website Development and Design Process

Developing and Designing a Website

Website Development and Design is a process that will outline the steps that are needed in order to complete a website design project. There are many steps involved in a web design and development process. There is no exact process for every company to follow, however, the basics will stay the same. 

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Advantages of Hiring An Advertising Agency | Ad Campaigns That Work

The Benefits of Hiring an Advertising Agency 

Hiring an Advertising Agency to assist with your campaign and the growth of your company may be the most cost effective course of action. 

Creating an Advertising Campaign that will reach your target audience is becoming increasingly challenging.

Many businesses in the development process do not have the capacity to manage or effectively start an advertising campaign. However, if your goal is to grow your business it is a necessity to have some form of advertising strategy and the ability to execute that strategy in an efficient manner.

Before you make a final decision on which Marketing and Advertising Agency to hire, always be sure to ask these ten important questions.

Our Free Checklist will will help you determine compatability and prepare your company for a long and successful partnership with your new agency! 

DOWNLOAD THE FREE CHECKLIST

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How TV Marketing Is Still An Effective Platform

TV IS STILL AN EFFECTIVE MARKETING PLATFORM

Television advertisement has been facing some serious competition in the last five years, but to many people’s surprises, it has continued to be the most successful form of advertising.

MarketShare, a marketing analytics company, found that TV advertising success has remained steady throughout the development of other digital channels, and continues to outperform them. It also found it is more effective than radio and print advertising as well. If you need to get a message out, television is still the best way to do it. 

Five years ago Netflix did not have the popularity or streaming capabilities it has today. Smart TV’s and other digital streaming devices, such as Roku, were also obsolete. So, it came as a surprise to everyone that TV remained resilient throughout the last five years with all of the dramatic change. 

This success probably has to do with the fact that many TV shows are not streaming on sites like Netflix. Followers of new shows on live prime time TV are also crucial to television advertising success. With all of the changes that have occurred in the last five years, the constant remains that TV is still the most effective advertising technique.

This is not to say digital advertising is inadequate and ineffective because that is also not true. Digital marketing is becoming increasingly popular and useful, but TV has an unparalleled reach. And most importantly, when digital marketing is efficiently paired with television advertising, it can become an unstoppable marketing strategy.

Kirk Donovan Enterprises has over 40 years of experience in television commercial production. Their experience affords them the ability to write and produce award-winning Television Commercials that get people to respond.

If you are interested in advertising on television contact the professionals at Kirk Donovan Enterprises today for a Free Consultation!   

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How To Effectively Advertise On Twitter In Atlanta?

Twitter Advertising Done Right 

One of the most simple, yet effective ways to help launch your marketing campaign is by using Twitter Ads.

Twitter Ads have powerful targeting options that will allow you to customize your audience as well as boost organic Twitter activity. You can use Twitter to put your ads in front of the people who are the most relevant to your brand, product or service and engage them when they are looking for information. 

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Keywords That Get Your Business Found Online

Get Found Online With the Right Keywords 

One of the biggest challenges is to getting your business Website found Online is developing a list of keywords and keyword phrases that your customers are actually searching for.

When you begin brainstorming for keywords, it can be difficult to know where to start. Your keyword strategy will evolve over time as you continue to do marketing research. Here are some helpful strategies for developing keywords. 

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How To Use Keywords To Optimize Your Website

How To Use Keywords

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