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How To Have Realistic Expectations About The Effectiveness Of Your Advertising Dollars

The Importance of Having Realistic Expectations

We want to help our clients understand the way advertising actually works.

Many business owners come to us, or any other advertiser for that matter, and expect immediate results.

They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with one ad expect their products or services to be selling like hot cakes.

Many micro-advertiser's expectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.

Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.

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25 Simple Ways to Get More Leads - Business Growth Accelerated

Ever feel like you've exhausted all of your resources trying to find quality leads?

I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.

However, when I am down and out I always turn to this list to put me back on track.

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How Important Are Customer Reviews For Your Business?

When customers are searching for you, on-line nothing establishes confidence and accountability in your brand more than positive online reviews. It shows potential customers you are doing something right and ignites a trusting relationship before they purchase your services.

Providing customer reviews and testimonials on your site pages is an excellent way to influence buyers and show your brands importance to other happy users. Additionally, your testimonial page serves as a platform to show off your products and services, content consumers, and a way to boost your online presence and accountability. 

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How To Successfully Lead Your Company In the Digital Age

When Everyone Is Part of the Process from The Start, It’s Easier to Adapt to Change.

More and more brands built on traditional marketing are realizing the importance of digital trends and making the conversion in their marketing approach. In fact, there is a multitude of entrepreneurs reporting their A/B investments in digital is growing rapidly and with good reason.

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Old Vs New Marketing Techniques: Which Is Better For Your Business?

What is an Effective Marketing Customer Relationship? 

Marketing is a process by which companies create customer interest in their products or services. The goal is directed towards companies in building strong customer relationships by creating messages that hold value for their customers and themselves.

Old school marketing focuses efforts on traditional channels such as broadcast and print to communicate with their target audience.

Successful New school marketers have learned to implement traditional marketing methods that still work with digital technology geared towards communicating with consumers on a deeper and different level.

New school marketing engages heavily within internet channels such as Web sites, blogs, and social networks. But Which one is better, Old School or New School Marketing? 

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Learn How To Beat The Competition With Voice Search Optimization

The Rise of Digital Assistants and What You Can do About It

Remember when it became possible to ask your phone a question, and in return, an answer would be conveniently produced?

When Siri was introduced into our lives, many of us were genuinely intrigued with their phones voice search capabilities. Digital assistants are quickly abating speech input in the form of Cortana on Windows Phone and Google Now on Android, simultaneously with Siri on the iPhone.

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Steal These Marketing Tactics That Cost (Almost) Nothing

You hear of these "starter" companies making it big and outdoing their competitors with next to nothing in their bank accounts and zero marketing funding. But can this be done? And if so how?

Below are some brainy, first-time entrepreneurs that made their dreams a reality and spent at microscopic levels getting there. Learn some tricks of the trade and how to market effectively on a budget!

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Top 7 Ways To Reach Your Perfect Audience Online

With there being so much content available on the internet it's getting more and more challenging to attract viewers to your sites pages. 

Research Your Ideal Customer

There are a lot of outside resources that can help you collect information about your industry, the market, your competition, and the potential customer you already identified. The best part is

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Make Your Business Stand Out With Video Content Marketing

 

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The Benefits of TV Advertising

Television Advertising in Atlanta, Georgia offers numerous benefits to businesses. With the incorporation of sound, images, and movement the whole package is made interesting for the consumers. Ads that are able to capture the attention of the audience can get consumers talking about your message. 

Here is a list of some of the benefits of TV Advertising

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