Blog

Blog

This is the Kirk Donovan blog page

How To Recover From An Email Marketing Mistake?

Email Marketing continues to be one of the most successful ways a company can reach its target customers. Email is one of the few digital communication lines that was not a fad. It is the main form of communication among business people, students, friends, and family. Email Marketing may be an old advertising technique, but it is far from dead or dying. It is a necessity in today's world and a stable, steady, and successful one.

Read More

Why You Must Optimize Your Site For Mobile?

Why is it important your website is versatile for optimal formats?

More than 65% of all new phones purchased in the U.S. are smartphones, and Americans can’t get enough of their smartphones. Smartphones accompany consumers pretty much wherever they go. Most of us compulsively check our phones throughout the day, we can’t leave home without them and even sleep with them at night. Our phones conveniently make our lives easier, and Google recently stated that more searches are done on mobile devices than on desktop computers, this is why your website pages must be fully optimized for mobile devices?

Read More

SEO fundamentals: 8 Best Practices when optimizing your site

SEO use is increasing and becoming a common marketing strategy used in digital marketing companies. Search engine optimization is centered around building your websites visibility and connectivity within search results. SEO helps your users find your site when they are searching on-line or at the most critical times in the buying process.
Read More

Website Development and Design Process

Developing and Designing a Website

Website Development and Design is a process that will outline the steps that are needed in order to complete a website design project. There are many steps involved in a web design and development process. There is no exact process for every company to follow, however, the basics will stay the same. 

Read More

Advantages of Hiring An Advertising Agency | Ad Campaigns That Work

The Benefits of Hiring an Advertising Agency 

Hiring an Advertising Agency to assist with your campaign and the growth of your company may be the most cost effective course of action. 

Creating an Advertising Campaign that will reach your target audience is becoming increasingly challenging.

Many businesses in the development process do not have the capacity to manage or effectively start an advertising campaign. However, if your goal is to grow your business it is a necessity to have some form of advertising strategy and the ability to execute that strategy in an efficient manner.

Before you make a final decision on which Marketing and Advertising Agency to hire, always be sure to ask these ten important questions.

Our Free Checklist will will help you determine compatability and prepare your company for a long and successful partnership with your new agency! 

DOWNLOAD THE FREE CHECKLIST

Read More

3 Advantages of Radio Advertising

Doing Radio Advertising Successfully

Radio Advertising can create messages that will make people not only hear but listen is a very powerful tool for your advertising campaign. When done properly, radio advertising campaigns have the ability to attract many new customers.

Read More

Why Outdoor Advertising Still Works

Outdoor Advertising With Billboard Marketing 

The Outdoor Advertising industry has always been a dominant force in branding companies, and it is one of the most successful ways to engage potential consumers on a larger scale. The average person is spending more time out of their home than ever before. Outdoor Advertising is the perfect solution to keep up with your consumers' busy schedule. 

Read More

How TV Marketing Is Still An Effective Platform

TV IS STILL AN EFFECTIVE MARKETING PLATFORM

Television advertisement has been facing some serious competition in the last five years, but to many people’s surprises, it has continued to be the most successful form of advertising.

MarketShare, a marketing analytics company, found that TV advertising success has remained steady throughout the development of other digital channels, and continues to outperform them. It also found it is more effective than radio and print advertising as well. If you need to get a message out, television is still the best way to do it. 

Five years ago Netflix did not have the popularity or streaming capabilities it has today. Smart TV’s and other digital streaming devices, such as Roku, were also obsolete. So, it came as a surprise to everyone that TV remained resilient throughout the last five years with all of the dramatic change. 

This success probably has to do with the fact that many TV shows are not streaming on sites like Netflix. Followers of new shows on live prime time TV are also crucial to television advertising success. With all of the changes that have occurred in the last five years, the constant remains that TV is still the most effective advertising technique.

This is not to say digital advertising is inadequate and ineffective because that is also not true. Digital marketing is becoming increasingly popular and useful, but TV has an unparalleled reach. And most importantly, when digital marketing is efficiently paired with television advertising, it can become an unstoppable marketing strategy.

Kirk Donovan Enterprises has over 40 years of experience in television commercial production. Their experience affords them the ability to write and produce award-winning Television Commercials that get people to respond.

If you are interested in advertising on television contact the professionals at Kirk Donovan Enterprises today for a Free Consultation!   

Read More

The Difference Between Sales And Marketing

What Is The Difference Between Sales And Marketing? 

 Both Marketing and Sales are geared toward increasing revenue. They are very closely intertwined that often people do not realize the difference between the two. However, marketing is different from sales, and the roles and responsibilities are different for both. 

Read More

How To Effectively Advertise On Twitter In Atlanta?

Twitter Advertising Done Right 

One of the most simple, yet effective ways to help launch your marketing campaign is by using Twitter Ads.

Twitter Ads have powerful targeting options that will allow you to customize your audience as well as boost organic Twitter activity. You can use Twitter to put your ads in front of the people who are the most relevant to your brand, product or service and engage them when they are looking for information. 

Read More