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How To Have Realistic Expectations About The Effectiveness Of Your Advertising Dollars

The Importance of Having Realistic Expectations

We want to help our clients understand the way advertising actually works.

Many business owners come to us, or any other advertiser for that matter, and expect immediate results.

They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with one ad expect their products or services to be selling like hot cakes.

Many micro-advertiser's expectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.

Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.

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Successful TV Advertising Tactics From the Pros for First Time Advertisers

Business owners are finding that TV Advertising is delivering more customers than any other type of ad campaign.

The key is to have a clear understanding of the market as well as your target audience, that way the money you spend on broadcasting is not wasted. 

The basics are still crucial to any television advertising campaign, but now it is necessary to be more creative than ever.

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What Every Savvy Business Owner Knows about Radio Advertising

Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.

In fact...

Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.

But more on that later...

Right now, lets see what makes Radio advertising so effective.

Below are some critical radio statistics and benefits that every savvy business owner should know. 

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How to Choose the Right Advertising Platform?

There are many different types of traditional advertising techniques and choosing the right advertising platform can make all of the difference in how your advertising campaign looks, performs and coverts. The method that works best for your business primarily depends on what your business is offering and the kind of customers you are trying to reach. So how do you choose an effective advertisement that converts?

Well, first evaluate your business on the following:

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How To Define Your Target Audience?

Defining Your Target Audience

Having a well-defined target audience is extremely important for the survival and growth of your company. No one can afford to target everyone. However, this does not mean that you are excluding people who do not fit your criteria. Instead, having a target audience will allow you to focus your marketing and brand message on a specific market that is more likely to buy from you than others.

This is a more affordable, efficient, and effective way to market to your potential clients. The more potential customers you want to reach, the more time and money it will take to do so.

Defining a target audience might feel constraining, but you should focus on a portion of the people who might be interested in your products to communicate and engage with them more deeply. 

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How to Launch A New Product Effectively?

Your message needs to cut through the clutter. Most ads are ignored because people are seeing and not looking, hearing and not listening! Kirk Donovan Enterprises gets people to watch and listen to you. We create pin-pointed campaigns, keep consumers on your website longer and wow prospective clients with messages that will demand attention. 

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How To Use Calls-To-Action For Your Company

What Is A Call-To-Action? 

A Call-To-Action is a link or button on your website that drives prospective customers into leads by filling out a form on a landing page.

A Call-To-Action is the link between the regular content that your possible customers is interested in, and a page with a higher value offer on it that is relevant and interesting to persuade the customer to complete a short form.

Many marketers forget this very important step. They will write great creative marketing content, but forget to lead their potential customers to the next step in the process. At Kirk Donovan Enterprises we show you how to engage the prospect effectively through targets next steps.

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2 Reasons Why Production Advertising Can Help Your Business

Production Advertising For Your Business 

Let's face it, most ads are ignored because people are not really looking or listening. Your company needs to deliver a message that will cut through the clutter. Kirk Donovan Enterprises uses Production Advertising to pin-point campaigns that keep consumers on your website longer by creating a message that will demand their attention. 

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Why Your Wasting Your Money: Get the Most Out of Radio Advertising

Radio Advertising has decades of proven results as an efficient medium to help generate brand awareness and grow business for a variety of companies, but there are definitely pitfalls that many of our clients have experienced over the years.If you don't know how to segment effectively your market and deliver a quick value proposition you have no business doing Radio Advertising but if you do have a good idea, check out the rest of this article for more tips on how to get the most out of Radio Advertising.

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How To Effectively Brand Your Business

Online Presence Equals Brand Awareness 

Your Online Brand is as important as any of the traditional forms of branding; it is what people will think of when you are not available. The majority of customers in this day and age are technologically savvy and typically will rely on a company's online presence as a test of its credibility in the market.

The more visibility your Brand has, the more credible it will appear to your customers that will make them more willing to retain your product or services. For your brand to succeed online, it will need to be relatable, recognizable, and authentic; setting itself apart from the other competition. To do this, you need to create an online brand presence and capture the attention of your targeted audience. The consumers want to be able to connect directly with business owners and hear their stories before they decide on whether or not to buy the product or service being sold. There are several key points that will help you effectively brand your business online:

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