Defining Your Target Audience
Having a well-defined target audience is extremely important for the survival and growth of your company. No one can afford to target everyone. However, this does not mean that you are excluding people who do not fit your criteria. Instead, having a target audience will allow you to focus your marketing and brand message on a specific market that is more likely to buy from you than others.
This is a more affordable, efficient, and effective way to market to your potential clients. The more potential customers you want to reach, the more time and money it will take to do so.
Defining a target audience might feel constraining, but you should focus on a portion of the people who might be interested in your products to communicate and engage with them more deeply.