Are you a business owner looking to begin advertising on television in Atlanta and not sure where to start? Let the television advertising experts at Kirk Donovan Enterprises help get you off on the right foot.
Television advertising can be one of the most efficient forms of traditional advertising if you know what you are doing. A lot of businesses now-a-days tend to try and steer clear of television advertising because of how expensive it is. However, television is a very flexible medium that when used correctly is worth every penny.
Television advertising actually boasts the highest return of investment among traditional media channels. This is why using television in your marketing mix is so important to your campaign.
The end result of your campaigns is to make potential customers aware of your business, and convert them into leads.
Although you should use a variety of different mediums to drive business, you should always try to include television in your marketing mix so that your campaign can reach its full potential.
If you are interested in learning how to advertise on television and would like to speak with a professional, click on the link below and recieve a free consultation today.
As we previously stated, television advertising accounts for the highest return on your investment when it comes to traditional media. However, there are many other benefits that television offers including,
As you can see, television advertising offers many benefits that can lead to a successful marketing and advertising campaign. Including them in your media mix will allow you to reach a larger audience and represent your brand the way you want it to be.
Setting up a television advertising campaign can be a complicated process if you do not know what you are doing. It is important that you begin with a well thought out plan of attack and then execute. In your plan, the main things you should considere are,
Once you have determined some of the criteria for your campaign, it is time to begin building it out. In order to do this, you must do research and decide during what times and on what stations you want your ads to appear. Doing your research should also provide you with an idea of just how much money your ads are going to cost you.
Price for television advertisements is determined by a combination of statistics and differs from station to station. These statistical categories that determine price usually include,
Television stations will use all of these factors in order to come up with price quotes for potential advertisers. However, with the help of an advertising professional, you may be able to get cheaper prices and more ad time.
Several years ago, businesses had to try to tell their story in 30 second or 60 seconds, and try to convince the audience to come to their store, or call their phone number. It was the driving source for enticing people to engage with you and your services. But today your website should do the convincing.
Television ads should do just enough to get people to your website. If the website is doing its job, and if they have a way of calling you by hitting a button on their cellphone, then TV has done its job. So, businesses can mix in some short 10 or 15 second ads.
If done properly the message can create a behavioral response…go to the website. And 10 or 15 second spots are a lot less than 30 second spots, so you can be in high profile areas and get more frequency with a limited budget. If you try it yourself, or get your office manager to contact the stations, you will probably learn a bad lesson.
So, get someone who knows how to negotiate with the stations, how to create realistic expectations, and how to write spots that entice people to respond.