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This is the Kirk Donovan blog page

Top 6 Benefits of Using Video Marketing to Promote Your Business

Video Marketing is quickly becoming the most popular form of content in the world of Digital Marketing. Consumers are more attracted to video content because of its versatility and visual appeal.

Ask yourself, if you had to research a topic, would you rather read through a 1000 word article, or watch a short, 5-minute video to get the information you need? (yes, I realize the Irony here).

If you are like most consumers, you would much prefer to watch a short video than read a lengthy blog post or article. 

Not convinced?

That's OK, because we are going to provide you with the Top 6 Reasons You Need A Video Marketing Strategy in 2018.

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4 Critical Benefits of Outdoor Advertising

Outdoor Advertising Benefits 

Outdoor Advertising is communication with people while they are out of their home. The outdoor advertising industry has always been a dominant force in Branding companies.

Outdoor advertising can reinforce, reassure, direct someone to your door, or just enhance your media mix.

People spend the majority of their time away from home, which gives outdoor advertising the potential to reach active consumers. 

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The Fast Forward Life: Does Anyone Really Pay Attention to TV Ads Anymore?

With the advent of the Digital Video Recorder and other methods that give television viewers the ability to skip past advertisements, many advertisers fear that their ads are getting fewer views and are becoming less effective.

Moreover, why wouldn't they?

It seems like that would make the most sense. Nowadays people are recording more of their favorite tv shows and then watching them with the ability to skip past the advertisements.

However, multiple studies have found that that is not necessarily the case.

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What Every Savvy Business Owner Knows about Radio Advertising

Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.

In fact...

Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.

But more on that later...

Right now, lets see what makes Radio advertising so effective.

Below are some critical radio statistics and benefits that every savvy business owner should know. 

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25 Simple Ways to Get More Leads - Business Growth Accelerated

Ever feel like you've exhausted all of your resources trying to find quality leads?

I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.

However, when I am down and out I always turn to this list to put me back on track.

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6 Benefits of Social Media Marketing - Business Growth Strategies

Social Media Marketing 

Social Media Marketing is becoming a very crucial part of many company's marketing strategies.

Businesses all over the world are finding that social media can contribute to the growth and success in every area of their company. 

Having a robust social media marketing strategy has been known to increase traffic and generate more exposure for businesses. 

Social media is constantly changing, improving, and creating opportunities to connect with your consumers.

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5 Reasons Your Business Should Use Google AdWords

Why Your Company Needs an AdWords Campaign

Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.

The AdWords program has worked for just about any vertical that needs to increase traffic to their site.

Which, if you haven't guessed is every business!

When deciding to use a Google AdWords Campaign for your company, it is important to know

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The 4 Best Types of Digital Advertising Every Law Firm Should Be Using

We live in the Digital Age. That means that for your law practice to thrive, it has to live there too.

But what does it mean to “live online”?

It doesn’t mean just having a website and a Facebook page.

Nowadays there are a variety of strategies you can implement immediately that will help you grow your law firm exponentially using proven digital advertising tactics.

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5 Strategies to Developing a Successful Brand For Your Business

5 Successful Strategies for Brand Development 

Developing and creating a strong brand for your business will be the difference between success and failure in today's world.

Having a memorable brand with a trusted reputation will strengthen your relationship with customers and keep your services and products at the forefront of their minds.

When you successfully create a brand it will increase the effectiveness of your company's advertising and marketing efforts.

Here are some important steps to follow when developing a brand for your company. 

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5 Reasons Why Your Company Needs a Digital Marketing Strategy

The Importance of a Digital Marketing Strategy  

The way companies reach their target markets is evolving from traditional methods of communication into a digital handshake.

Companies all over the world are looking to get the absolute most out of their marketing and advertising and want to be able to track the results accurately. When a company has a focus on digital channels, this allows them to do so, especially when their digital strategy incorporates a diverse range of digital media, from desktops to mobile. 

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