We have learned in a previous blog how to advertise on little to no budget, but now that your company is on its feet and a little more established, you have a bigger budget and need to maximize that budget.
This is not to say that you have money to waste though, so how do you ensure your ad budget is being put to good use and you are squeezing the most out of every dollar?
Well, I have compiled a list of five ways to maximize your budget when it comes to advertising.
You are probably already using all of theseadvertising methods, so now I am going to teach you how to use them correctly and the results will hopefully be amazing!
Obviously, the goal of ad spending is to make that money back twice over, so don't look at advertising as spending money, look at it as investing your money.
Every dollar you spend should get you more brand awareness, more leads, more conversions, more traffic, and ultimately, more sales.
In any case, allocating more money to your ad budget and utilizing the tips below to perfect your advertising strategieswill be a surefire way to earn you more than just your money back.
Below are five of the best tips to maximize the effectiveness of your ad which subsequently conserves your budget!
We want to help our clients understand the way advertising actually works.
Many business owners come to us, or any other advertiser for that matter, and expect immediate results.
They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with oneadexpect their products or services to be selling like hot cakes.
Manymicro-advertiser'sexpectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.
Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.
With the advent of the Digital Video Recorder and other methods that give television viewers the ability to skip past advertisements, many advertisers fear that their ads are getting fewer views and are becoming less effective.
Moreover, why wouldn't they?
It seems like that would make the most sense. Nowadays people are recording more of their favorite tv shows and then watching them with the ability to skip past the advertisements.
However, multiple studies have found that that is not necessarily the case.
Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.
Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.
But more on that later...
Right now, lets see what makes Radio advertising so effective.
Ever feel like you've exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.