We have learned in a previous blog how to advertise on little to no budget, but now that your company is on its feet and a little more established, you have a bigger budget and need to maximize that budget.
This is not to say that you have money to waste though, so how do you ensure your ad budget is being put to good use and you are squeezing the most out of every dollar?
Well, I have compiled a list of five ways to maximize your budget when it comes to advertising.
You are probably already using all of these advertising methods, so now I am going to teach you how to use them correctly and the results will hopefully be amazing!
Obviously, the goal of ad spending is to make that money back twice over, so don’t look at advertising as spending money, look at it as investing your money.
Every dollar you spend should get you more brand awareness, more leads, more conversions, more traffic, and ultimately, more sales.
In any case, allocating more money to your ad budget and utilizing the tips below to perfect your advertising strategies will be a surefire way to earn you more than just your money back.
Below are five of the best tips to maximize the effectiveness of your ad which subsequently conserves your budget!Read More
We want to help our clients understand the way advertising actually works.
Many business owners come to us, or any other advertiser for that matter, and expect immediate results.
They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with oneadexpect their products or services to be selling like hot cakes.
Manymicro-advertiser’sexpectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.
Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.Read More
Are you looking for free or cheap advertising techniques for your small business?
Well, our list of the most inexpensive ways to promote your small business online can help every beginner get their foot in the door.
Online advertising is the easiest, most effective, and least expensive type of advertising available today.
Most consumers now search for products or services online whether they are just trying to gather information or they are looking to make a purchase.
Therefore, if you follow the ten steps below to begin advertising your business online, you will quickly make a name for yourself in the industry.Read More
Business owners are finding that TV Advertising is delivering more customers than any other type of ad campaign.
The key is to have a clear understanding of the market as well as your target audience, that way the money you spend on broadcasting is not wasted.
The basics are still crucial to any television advertising campaign, but now it is necessary to be more creative than ever.Read More
Video Marketing is quickly becoming the most popular form of content in the world of Digital Marketing. Consumers are more attracted to video content because of its versatility and visual appeal.
Ask yourself, if you had to research a topic, would you ratherread througha 1000 word article, or watch a short, 5-minute video to get the information you need? (yes, I realize the Irony here).
If you are like most consumers, you would much prefer to watch a short video than read a lengthy blog post or article.
That’sOK,because we are going to provide you with the Top 6 Reasons You Need A Video Marketing Strategy in 2018.Read More
Outdoor Advertising is communication with people while they are out of their home. The outdoor advertising industry has always been a dominant force in Branding companies.
Outdoor advertising can reinforce, reassure, direct someone to your door, or just enhance your media mix.
People spend the majority of their time away from home, which gives outdoor advertising the potential to reach active consumers.Read More
With the advent of the Digital Video Recorder and other methods that give television viewers the ability to skip past advertisements, many advertisers fear that their ads are getting fewer views and are becoming less effective.
Moreover, why wouldn’t they?
It seems like that would make the most sense. Nowadays people are recording more of their favorite tv shows and then watching them with the ability to skip past the advertisements.
However, multiple studies have found that that is not necessarily the case.Read More
Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.
Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.
But more on that later…
Right now, lets see what makes Radio advertising so effective. Read More
Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.Read More
Social Media Marketing is becoming a very crucial part of many company’s marketing strategies.
Businesses all over the world are finding that social media can contribute to the growth and success in every area of their company.
Having a robust social media marketing strategy has been known to increase traffic and generate more exposure for businesses.
Social media is constantly changing, improving, and creating opportunities to connect with your consumers.Read More