Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.
Read MoreWhen customers are searching for you, on-line nothing establishes confidence and accountability in your brand more than positive online reviews. It shows potential customers you are doing something right and ignites a trusting relationship before they purchase your services.
Providing customer reviews and testimonials on your site pages is an excellent way to influence buyers and show your brands importance to other happy users. Additionally, your testimonial page serves as a platform to show off your products and services, content consumers, and a way to boost your online presence and accountability.
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Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.
Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.
Read MoreMore and more brands built on traditional marketing are realizing the importance of digital trends and making the conversion in their marketing approach. In fact, there is a multitude of entrepreneurs reporting their A/B investments in digital is growing rapidly and with good reason.
There are a lot of outside resources that can help you collect information about your industry, the market, your competition, and the potential customer you already identified. The best part is
This valuable data is cheap and in most cases will cost you nothing.The disadvantage is the information won’t be entirely focused on your purposes. Nevertheless, it’s still a good idea to collect ideas and develop a grounding point in the direction you want to take your marketing efforts.
Read MoreIn traditional marketing (outbound marketing), companies concentrate on the search for customers. Their techniques are based on interrupting and intrusive approaches and are poorly targeted. To name a few, methods such as cold calling, print advertising, T.V., advertising, junk mail, and spam.
Read MoreThe popularity of on-line videos continues to grow, in fact, 50% of online video now accounts for 50% of all mobile traffic affecting both our entertainment consumption and informational needs.
The power of video content remains on the rise, people prefer the idea of watching short and informational videos over reading a text-heavy piece of content. In fact, YouTube remains the second largest search engine in the world after Google.
The advantages of video content marketing are huge. In this day and age, we are bombarded with information coming at us from all directions. We have developed a natural repellent and immediately skip over any content that isn’t short, simple, and to the point.
I mean who has time to waste?
As a society we have evolved into non-stop working machines who go all day and don’t have a second to spare. That is why video content marketing is perfect for marketing strategies and business growth.
Read MoreEmail Marketing continues to be one of the most successful ways a company can reach its target customers. Email is one of the few digital communication lines that was not a fad. It is the main form of communication among business people, students, friends, and family. Email Marketing may be an old advertising technique, but it is far from dead or dying. It is a necessity in today’s world and a stable, steady, and successful one.
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Search Engine Optimization (SEO) is a growing marketing discipline that is focused on growing your website’s visibility and connectivity organically. SEO requires both technique and creativity to improve ranking, drive traffic, and increase awareness in search engines.
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