We have learned in a previous blog how to advertise on little to no budget, but now that your company is on its feet and a little more established, you have a bigger budget and need to maximize that budget.
This is not to say that you have money to waste though, so how do you ensure your ad budget is being put to good use and you are squeezing the most out of every dollar?
Well, I have compiled a list of five ways to maximize your budget when it comes to advertising.
You are probably already using all of these advertising methods, so now I am going to teach you how to use them correctly and the results will hopefully be amazing!
Obviously, the goal of ad spending is to make that money back twice over, so don’t look at advertising as spending money, look at it as investing your money.
Every dollar you spend should get you more brand awareness, more leads, more conversions, more traffic, and ultimately, more sales.
In any case, allocating more money to your ad budget and utilizing the tips below to perfect your advertising strategies will be a surefire way to earn you more than just your money back.
Below are five of the best tips to maximize the effectiveness of your ad which subsequently conserves your budget!Read More
We want to help our clients understand the way advertising actually works.
Many business owners come to us, or any other advertiser for that matter, and expect immediate results.
They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with oneadexpect their products or services to be selling like hot cakes.
Manymicro-advertiser’sexpectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.
Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.Read More
Are you looking for free or cheap advertising techniques for your small business?
Well, our list of the most inexpensive ways to promote your small business online can help every beginner get their foot in the door.
Online advertising is the easiest, most effective, and least expensive type of advertising available today.
Most consumers now search for products or services online whether they are just trying to gather information or they are looking to make a purchase.
Therefore, if you follow the ten steps below to begin advertising your business online, you will quickly make a name for yourself in the industry.Read More
With the advent of the Digital Video Recorder and other methods that give television viewers the ability to skip past advertisements, many advertisers fear that their ads are getting fewer views and are becoming less effective.
Moreover, why wouldn’t they?
It seems like that would make the most sense. Nowadays people are recording more of their favorite tv shows and then watching them with the ability to skip past the advertisements.
However, multiple studies have found that that is not necessarily the case.Read More
Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.
Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.
But more on that later…
Right now, lets see what makes Radio advertising so effective. Read More
Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.Read More
Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.
The AdWords program has worked for just about any vertical that needs to increase traffic to their site.
Which, if you haven’t guessed is every business!
When deciding to use a Google AdWords Campaign for your company, it is important to know
that it takes active participation for the campaign to be effective.
So let’s dive in a little bit and check out why Google Adwords and Pay Per Click advertising are invaluable tools to drive quality traffic to your website. Read More
We live in the Digital Age. That means that for your law practice to thrive, it has to live there too.
But what does it mean to “live online”?
It doesn’t mean just having a website and a Facebook page.
Nowadays there are a variety of strategies you can implement immediately that will help you grow your law firm exponentially using proven digital advertising tactics.Read More
Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.
Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.Read More
What are the benefits of blogging? Haven’t everyone’s interests moved towards social media anyway? As we all know the internet is constantly modifying and changing trends, so it only makes sense for marketers to adjust their content pieces with how their readers are changing.
Nowadays, most people are intrigued by social media posts, videos, and vibrant images, the concept of blogging seems to be a hopeless cause. However, is blogging dead?
Blogging is not necessarily dying perhaps it is evolving into different configurations or its being took to various mediums.
The year 2016 marks the new beginnings of industrial developments, where new renovations and consumer preferences will open new doors as to how marketers will do business.Read More