Why Your Company Needs an AdWords Campaign
Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.
The AdWords program has worked for just about any vertical that needs to increase traffic to their site.
Which, if you haven't guessed is every business!
When deciding to use a Google AdWords Campaign for your company, it is important to know
that it takes active participation for the campaign to be effective.
So let's dive in a little bit and check out why Google Adwords and Pay Per Click advertising are invaluable tools to drive quality traffic to your website.
Here are 5 Reasons your Business should be utilizing a Google AdWords Campaign
1. Defining Budget
When you use Google AdWords, you can set and monitor your budget, which will reduce overspending. Any keyword that is important but your rankings are not where you want them to can be bid higher for better results, and any keyword that is not performing well can be removed or reduced.
Keywords that bring more clicks but less conversion can also be removed or bid with a reduced amount. Being able to define your budget so clearly and making sure the right phrases are being targeted is fantastic.
There are not many advertising mediums that allow you to customize a budget that meets your risk tolerance and budgetary constraints as well as giving you the flexibility to instantly adjust the keyword phrases you are targeting.
That is powerful!
You are not locked into long campaigns that may or may not be producing the results you desire.
2. High ROI
Google AdWords increases click through rates and visits, which gives your company a greater chance at growing your business.
When you follow other rules such as generating the best converting keywords, effective bidding strategies, and a fast loading site, the clicks your site receives can be converted into profitable business.
3. Instant Traffic
Google AdWords brings instant traffic to your website.
Google AdWords showcases relevant ads in relevant sites, and they appear at the top of the search engine results.
This will increase the chances of your business being seen and in turn, increase the clicks your website gains.
The more clicks on your website, the better chance at turning the visitors into customers.
Without a Google AdWords campaign, it can take much longer for your business to appear on the top of a search page or you might never get there if it is a highly competitive search phrase (look at number 2).
4. Local Targeting
This is essential if you are a local business.
When you use Google AdWords, you have the ability to use location targeting for your ads.
Long gone are the days of blasting out advertisements to areas that your business doesn't even serve.
The AdWords platform allows you to specify ads you want to be displayed in a given geographic location.
This will enhance the effectiveness of your business in general because it allows you to reach your local market efficiently.
5. High Volume Keywords
Google AdWords suggests high-volume keywords for and an ad campaign that will convert to purchases and profitable business.
High-volume keywords are those that are searched the most when you include them in your ad, title lines, and description; you increase the click-through through rates on your ads.
Knowing these high-volume keyword phrases will help you know what competition you are up against.
Knowing these high-volume keyword phrases will help you know what competition you are up against and how to define the structure of your ad better.
Why Choose Kirk Donovan Enterprises?
After deciding that your business needs a Google AdWords campaign, it is then time to decide who will do it for you. At
At Kirk Donovan Enterprises our team of Digital Marketing Jedi's work tirelessly to create a strong campaign that increases traffic to your site without breaking your budget.
We manage your Google AdWords campaign, so you do not have too.
"AdWords Campaigns are today’s most effective way to drive qualified traffic to your site."
If done right you will start seeing results instantly.
However, the process of growing an effective AdWords marketing campaign, while staying organized and prioritizing other pay per click tasks, can become overwhelming.
Our team will simplify the process for you and use keyword management solutions to ensure the money you spend is invested, not wasted.
We believe that the most significant person in an advertising campaign is our client.
Our mission is to develop creative advertising campaigns that appeal to both the emotional and rational motivations of your consumers while maintaining your vision.
We offer a free consultation to see if our services are right for you. Click on the link below now to see how we can create an effective AdWords Campaign for your business.