Business owners are finding that TV Advertising is delivering more customers than any other type of ad campaign.
The key is to have a clear understanding of the market as well as your target audience, that way the money you spend on broadcasting is not wasted.
The basics are still crucial to any television advertising campaign, but now it is necessary to be more creative than ever.Read More
Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.Read More
Social Media Marketing is becoming a very crucial part of many company’s marketing strategies.
Businesses all over the world are finding that social media can contribute to the growth and success in every area of their company.
Having a robust social media marketing strategy has been known to increase traffic and generate more exposure for businesses.
Social media is constantly changing, improving, and creating opportunities to connect with your consumers.Read More
The way companies reach their target markets is evolving from traditional methods of communication into a digital handshake.
Companies all over the world are looking to get the absolute most out of their marketing and advertising and want to be able to track the results accurately. When a company has a focus on digital channels, this allows them to do so, especially when their digital strategy incorporates a diverse range of digital media, from desktops to mobile.Read More
Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.
Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.Read More
What are the benefits of blogging? Haven’t everyone’s interests moved towards social media anyway? As we all know the internet is constantly modifying and changing trends, so it only makes sense for marketers to adjust their content pieces with how their readers are changing.
Nowadays, most people are intrigued by social media posts, videos, and vibrant images, the concept of blogging seems to be a hopeless cause. However, is blogging dead?
Blogging is not necessarily dying perhaps it is evolving into different configurations or its being took to various mediums.
The year 2016 marks the new beginnings of industrial developments, where new renovations and consumer preferences will open new doors as to how marketers will do business.Read More
Marketing is a process by which companies create customer interest in their products or services. The goal is directed towards companies in building strong customer relationships by creating messages that hold value for their customers and themselves.
Old school marketing focuses efforts on traditional channels such as broadcast and print to communicate with their target audience.
Successful New school marketers have learned to implement traditional marketing methods that still work with digital technology geared towards communicating with consumers on a deeper and different level.
New school marketing engages heavily within internet channels such as Web sites, blogs, and social networks. But Which one is better, Old School or New School Marketing?Read More
You hear of these “starter” companies making it big and outdoing their competitors with next to nothing in their bank accounts and zero marketing funding. But can this be done? And if so how?
Below are some brainy, first-time entrepreneurs that made their dreams a reality and spent at microscopic levels getting there. Learn some tricks of the trade and how to market effectively on a budget!Read More
The importance of optimizing your site for mobile is not a secret if you want to increase traffic and become readily available for viewers.
Today, we will share some of the clear advantages of App Indexing and how it can influence your SEO efforts. Until recently, this mostly meant having a web layout that is clean and performance friendly (i.e. operative videos, images, easy to navigate, and so on.)
As any SEO specialists would say, claiming the favorite top spot in search results can take loads of time, work, and money to optimize your website and obtain enough authority to surpass the SERPs heap of listing.
Fortunately, as the digital marketing world evolves new opportunities arise for websites to profit on!Read More
The popularity of on-line videos continues to grow, in fact, 50% of online video now accounts for 50% of all mobile traffic affecting both our entertainment consumption and informational needs.
The power of video content remains on the rise, people prefer the idea of watching short and informational videos over reading a text-heavy piece of content. In fact, YouTube remains the second largest search engine in the world after Google.
The advantages of video content marketing are huge. In this day and age, we are bombarded with information coming at us from all directions. We have developed a natural repellent and immediately skip over any content that isn’t short, simple, and to the point.
As a society we have evolved into non-stop working machines who go all day and don’t have a second to spare. That is why video content marketing is perfect for marketing strategies and business growth. Read More