We want to help our clients understand the way advertising actually works.
Many business owners come to us, or any other advertiser for that matter, and expect immediate results.
They could have the smallest budget but expect the same results as their competitors who are spending hundreds of thousands of dollars on advertising every month. They could be a brand new business that nobody has heard of yet, and with oneadexpect their products or services to be selling like hot cakes.
Manymicro-advertiser’sexpectations exceed possibilities. And it seems to us that the smaller the advertiser, the greater the expectations. The lower the budget, the higher the expectations and the shorter the patience and shelf life of that client.
Therefore, small businesses with even smaller budgets, usually only have two options when considering an advertising strategy.Read More
Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.Read More
Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.
The AdWords program has worked for just about any vertical that needs to increase traffic to their site.
Which, if you haven’t guessed is every business!
When deciding to use a Google AdWords Campaign for your company, it is important to know
that it takes active participation for the campaign to be effective.
So let’s dive in a little bit and check out why Google Adwords and Pay Per Click advertising are invaluable tools to drive quality traffic to your website. Read More
We live in the Digital Age. That means that for your law practice to thrive, it has to live there too.
But what does it mean to “live online”?
It doesn’t mean just having a website and a Facebook page.
Nowadays there are a variety of strategies you can implement immediately that will help you grow your law firm exponentially using proven digital advertising tactics.Read More
Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.
Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.Read More
What are the benefits of blogging? Haven’t everyone’s interests moved towards social media anyway? As we all know the internet is constantly modifying and changing trends, so it only makes sense for marketers to adjust their content pieces with how their readers are changing.
Nowadays, most people are intrigued by social media posts, videos, and vibrant images, the concept of blogging seems to be a hopeless cause. However, is blogging dead?
Blogging is not necessarily dying perhaps it is evolving into different configurations or its being took to various mediums.
The year 2016 marks the new beginnings of industrial developments, where new renovations and consumer preferences will open new doors as to how marketers will do business.Read More
The popularity of on-line videos continues to grow, in fact, 50% of online video now accounts for 50% of all mobile traffic affecting both our entertainment consumption and informational needs.
The power of video content remains on the rise, people prefer the idea of watching short and informational videos over reading a text-heavy piece of content. In fact, YouTube remains the second largest search engine in the world after Google.
The advantages of video content marketing are huge. In this day and age, we are bombarded with information coming at us from all directions. We have developed a natural repellent and immediately skip over any content that isn’t short, simple, and to the point.
As a society we have evolved into non-stop working machines who go all day and don’t have a second to spare. That is why video content marketing is perfect for marketing strategies and business growth. Read More
If your business has an on-line presence building an E-mail Marketing List is an excellent way to reach out to clients. Regularly sending emails strengthens your relationship with customers and encourages loyalty to a product or service. Implementing Marketing Tools is another way to help target your audience and segment your contacts database allowing you to communicate with already interested buyers.
Constructing your e-mails with informative
content allows you to educate your prospects about your services and products, giving you the opportunity to earn their business when they are ready. Read More
One of the most simple, yet effective ways to help launch your marketing campaign is by using Twitter Ads.
Twitter Ads have powerful targeting options that will allow you to customize your audience as well as boost organic Twitter activity. You can use Twitter to put your ads in front of the people who are the most relevant to your brand, product or service and engage them when they are looking for information.Read More
One of the biggest challenges is to getting your business Website found Online is developing a list of keywords and keyword phrases that your customers are actually searching for.
When you begin brainstorming for keywords, it can be difficult to know where to start. Your keyword strategy will evolve over time as you continue to do marketing research. Here are some helpful strategies for developing keywords. Read More