Twitter Advertising Done Right
One of the most simple, yet effective ways to help launch your marketing campaign is by using Twitter Ads.
Twitter Ads have powerful targeting options that will allow you to customize your audience as well as boost organic Twitter activity. You can use Twitter to put your ads in front of the people who are the most relevant to your brand, product or service and engage them when they are looking for information.
Twitter Ads are designed to help you connect with your audience, and get results that drive action and add value to your business. Using promoted Tweets will help you gain leads by driving your audience directly to your landing pages where they will be prompted to take the call-to-action.
When using promoted Tweets you should try to convey your message clearly, be on brand and prompt them to take the call to action.
Here are some tips to consider when creating Twitter Ads:
Short and Interesting
Be sure to keep your Twitter Ads short and concise. You want to use headlines that will capture your audience’s attention in just a few seconds so they engage in your Tweet. You can do this by asking a question or using an interesting statistic. Try and stay away from using too many technical words that may confuse your audience or distract them from your call to action.
Call To Action
A call to action is the most important party of your Tweet. It needs to be clear and offer an incentive for your audience to click on it. You want your audience to know exactly what to expect when they click on your call to action. Be sure that any links or landing pages are visible and working properly.
Know Your Audience
Knowing who your audience is will help you use the language that will resonate with your target audience. Your audience is going to be looking to relate to what you have to say and if they can that will give them an incentive to share your content with their followers.
Images and Video
Using images and videos with your Tweets is a great way to get them noticed by your audience. Promoted Tweets with images and videos attached are more likely to be Retweeted than a text only Tweet. You can also take advantage of Twitter Cards which will allow you to drive more engagement to your Tweets.
Using Twitter Ads effectively comes down to understanding what your audience is looking for, so learn about them and experiment. Engaging your current and potential audience with high-quality Twitter Ads will show them your companies personality and keep them engaged and interest in your brand.
Kirk Donovan Enterprises has become renown in Atlanta, Georgia for producing exceptional Digital Marketing services such as Twitter Advertising strategies that deliver results. We are confident that our team will exceed your expectations and help convert more new customers and better retain your current ones.
If you would like to speak with Kirk directly about how are Atlanta Digital Marketing Agency can help you effectively use Twitter Advertising strategies, click on the link below.