Building Effective Landing Pages
Our Atlanta Advertising and Marketing Agency can help you develop creative Landing Pages that convert. Online Landing Pages are where your visitor arrives on your website after clicking a link from an ad or any type of targeted campaign. Landing pages are built to convert your visitors into leads.
Your Landing Pages need to provide targeted messages that match the user's needs.
Before you can build an effective Landing Page there are a few things you need to consider.
- What Is My Goal?
- Who Are My Competitors?
- Who Is My Audience?
- How Did They Arrive On My Landing Page?
If you are able to answer these questions, then you are now ready to build an effective landing page for your company!
How To Build Landing Pages That Convert
- Grab Your Audience's Attention: You need to have a clear and compelling message that lets your visitor know right away what you are selling and how you are different from your competitors.
- Simple And Clear Communication: When you are explaining what your website or product has to offer be sure to use simple and clear communication so your visitor does not have to guess what you are trying to offer.
- Use Calls-To-Action: A call-to-action is the key element to your Landing Page. An effective landing page will be able to get the visitor to perform an that action. Make it very clear to your visitor what they are going to get by clicking on your call-to-action button.
- Builds Trust and Credibility: People are more likely to buy from people or companies that they can trust. Using testimonials for your company is a great way to build trust with your potential customers.
- Make Your Landing Page Stand Out: Great Landing Pages look great! Take the time to ensure your landing page looks professional.
Landing Pages should offer all the necessary information your visitor is looking for, but not so much that they will become overwhelmed. You need to catch the interest of your audience by providing high-quality content that inspires their confidence. Using good, confident content will help inspire trust to your potential customers. The goal for building an effective landing page is to funnel your visitors down a desired pathway.
Kirk Donovan Enterprises has an expert Digital Marketing team that will build out your website and help convert new customers more effectively. Our Atlanta Digital Marketing Agency has over 12 years of combined experience with Digital Marketing and has worked with some of the largest and most respected brands in all of Atlanta.
It is our mission to develop creative advertising capaigns that appeal to both the rational and emotional motivations of your consumers, while maintaining the vision you have for your company.
If you would like to speak to Kirk about how our Digital Marketing team can help you build effective landing pages for your company in Atlanta, GA please click on the link below.