Social Media Marketing
Social Media Marketing is becoming a very crucial part of many company’s marketing strategies.
Businesses all over the world are finding that social media can contribute to the growth and success in every area of their company.
Having a robust social media marketing strategy has been known to increase traffic and generate more exposure for businesses.
Social media is constantly changing, improving, and creating opportunities to connect with your consumers.
It is one of the best ways to build brand awareness, loyalty, and ongoing consumer engagement.
Here are 6 reasons why having a Social Media Marketing Strategy can benefit your company.
1. Brand Awareness
Social Media is a cost-effective digital marketing strategy that can greatly increase your brand recognition and visibility. Implementing a social media strategy will help your business engage with a broad audience of consumers.
It is important to create content that you can “share” and “like,” having people interact with your content will increase your brand’s awareness and begin to build a reputation for your business. Every post that is shared will be introduced to a new network of people, which could lead to them becoming a potential customer.
Investing the time to begin a social media strategy and creating regular content to be shared will generate a wide audience for your business.
2. Inbound Traffic
When your business does not utilize a social media strategy, your inbound traffic is limited to your usual customers. You will have difficulty reaching any consumers outside of your loyal customers without a social media strategy. When you create a social media strategy, every piece of content you create is another opportunity to acquire a new customer. When you market on social media, you can effectively open your business to a variety of consumers throughout the world.
3. Higher Conversion Rates
When you have an increase in visibility your business will gain more opportunities for conversion. When brands are interactive by sharing content, commenting, or posting statuses, it personifies your brand. Many people prefer to do business with other people rather than companies. The better impression you can make on a visitor, the more likely they are to think of your company when they need your services or products. When a brand is interactive online, consumers will follow your brand’s accounts will often begin to trust your business’s credibility.
When you put your brand into an atmosphere where people are constantly
4. Customer Satisfaction
Social media is a vast network and communication platform. When you create a voice for your company through theses platforms, it humanizes your business. Many consumers will appreciate knowing that when they post on your social media page, they will receive a personalized response rather than an automated message. When you can acknowledge every comment, it will show consumers that you are attentive to your visitor’s needs and care about what they have to say.
Every interaction you have with your consumers will be an opportunity to publicly demonstrate the compassion your company has for their customers. Social media allows you to address each question with different dialogue. A company that is devoted to customer satisfaction and takes enough time to compose personal messages will be viewed in a very positive way by your potential new customers and will help you keep current customers.
5. Brand Loyalty
It is the goal of almost every business to develop a loyal customer base. Customer satisfaction and brand loyalty usually go hand in hand; it is crucial to regularly engage with consumers and begin to develop and bond with them. Social media is not only limited to introduce your brand’s products and promotional campaigns but is also a place where consumers can directly communicate with your business.
6. Brand Authority
Brand loyalty and customer satisfaction both play an important part in making your business more authoritative but is also comes down to communication.
When consumers see you posting on social media, and replying to posts with original content, it will make your business appear more credible.
When your business regularly interacts with consumers, it demonstrates that your company cares about their customer’s satisfaction and are available to answer any question they might have.
When your customers are satisfied, they will be eager to spread the word about the great services and products that your company has to offer. They may even mention you on social media, which will only help advertise your business and show other’s the value of your value and brand authority.
Contact our Social Media Marketing Agency in Atlanta, Georgia
If you do not have a Social Media Marketing Strategy for your business, Kirk Donovan Enterprises may be able to help you. We start every social media engagement by addressing the needs and interests of your target audience and develop relevant campaigns that your consumers will want to be a part of.
We track activity to ensure we are not only raising awareness but inspiring profitable consumer action.
At Kirk Donovan Enterprises, we believe that the most significant person in an advertising campaign is the client. Our purpose is to develop creative advertising campaigns that appeal to both the emotional and rational motivations of your consumers while maintaining your vision.
We offer a free consultation to see if we are the right Social Media Advertising company for you. Click on the link below now to speak with Kirk Donovan today.