The way companies reach their target markets is evolving from traditional methods of communication into a digital handshake.
Companies all over the world are looking to get the absolute most out of their marketing and advertising and want to be able to track the results accurately. When a company has a focus on digital channels, this allows them to do so, especially when their digital strategy incorporates a diverse range of digital media, from desktops to mobile.Read More
Suppose you were preparing your morning breakfast omelet and you were hit with the sudden desire to reuse your leftover eggshells. A decade ago you may have written down the question and skimmed over a few books from your grandma’s collection to discover helpful tips on how to reuse eggshells.
Luckily, we are amongst the age of smartphones, so all you should do is enter your queries over a few buttons, and boom, you’ve pulled up two articles and a video on how to grind egg shells into a kitchen disinfectant. And just like that, you have participated in what Google calls a micro-moment.Read More
You hear of these “starter” companies making it big and outdoing their competitors with next to nothing in their bank accounts and zero marketing funding. But can this be done? And if so how?
Below are some brainy, first-time entrepreneurs that made their dreams a reality and spent at microscopic levels getting there. Learn some tricks of the trade and how to market effectively on a budget!Read More
This valuable data is cheap and in most cases will cost you nothing.The disadvantage is the information won’t be entirely focused on your purposes. Nevertheless, it’s still a good idea to collect ideas and develop a grounding point in the direction you want to take your marketing efforts. Read More
The popularity of on-line videos continues to grow, in fact, 50% of online video now accounts for 50% of all mobile traffic affecting both our entertainment consumption and informational needs.
The power of video content remains on the rise, people prefer the idea of watching short and informational videos over reading a text-heavy piece of content. In fact, YouTube remains the second largest search engine in the world after Google.
The advantages of video content marketing are huge. In this day and age, we are bombarded with information coming at us from all directions. We have developed a natural repellent and immediately skip over any content that isn’t short, simple, and to the point.
As a society we have evolved into non-stop working machines who go all day and don’t have a second to spare. That is why video content marketing is perfect for marketing strategies and business growth. Read More
Email Marketing continues to be one of the most successful ways a company can reach its target customers. Email is one of the few digital communication lines that was not a fad. It is the main form of communication among business people, students, friends, and family. Email Marketing may be an old advertising technique, but it is far from dead or dying. It is a necessity in today’s world and a stable, steady, and successful one.Read More
If your business has an on-line presence building an E-mail Marketing List is an excellent way to reach out to clients. Regularly sending emails strengthens your relationship with customers and encourages loyalty to a product or service. Implementing Marketing Tools is another way to help target your audience and segment your contacts database allowing you to communicate with already interested buyers.
Constructing your e-mails with informative
content allows you to educate your prospects about your services and products, giving you the opportunity to earn their business when they are ready. Read More
Why is it important your website is versatile for optimal formats?
More than 65% of all new phones purchased in the U.S. are smartphones, and Americans can’t get enough of their smartphones. Smartphones accompany consumers pretty much wherever they go. Most of us compulsively check our phones throughout the day, we can’t leave home without them and even sleep with them at night. Our phones conveniently make our lives easier, and Google recently stated that more searches are done on mobile devices than on desktop computers, this is why your website pages must be fully optimized for mobile devices? Read More
Radio Advertising can create messages that will make people not only hear but listen is a very powerful tool for your advertising campaign. When done properly, radio advertising campaigns have the ability to attract many new customers.Read More