Make Your Business Stand Out With Video Content Marketing

The popularity of on-line videos continues to grow, in fact, 50% of online video now accounts for 50% of all mobile traffic affecting both our entertainment consumption and informational needs.

The power of video content remains on the rise, people prefer the idea of watching short and informational videos over reading a text-heavy piece of content. In fact, YouTube remains the second largest search engine in the world after Google.

The advantages of video content marketing are huge. In this day and age, we are bombarded with information coming at us from all directions. We have developed a natural repellent and immediately skip over any content that isn’t short, simple, and to the point.

I mean who has time to waste?

As a society we have evolved into non-stop working machines who go all day and don’t have a second to spare. That is why video content marketing is perfect for marketing strategies and business growth.

Why is video content essential for your marketing strategy?

  • Videos grab our short attention Video Content Marketing for Business Growthspans
  • Fun and easy to consume
  • Proven to increase trust
  • Videos that feature people are engaging because we are programmed to respond to a human face, voice, and eye contact.

It is clear videos are leading the way, and results prove video marketing is the most efficient way to tell your story. Videos help businesses increase brand awareness, generate leads, and ultimately increase sales. That is why, 69% of marketing, sales, and business professionals have used video marketing and another 31% plan to.

Above all- videos are a great way to share your human side and get more personal with your viewers. People want to do business with people they trust and constructing videos to break down that business boundary will provide limitless options to build a trusting relationship with consumers.

Benefits of Video Marketing video content marketing strategies

SEO Success– Google Algorithms rank sites based on how long a viewer stays on a particular site. Videos make people stay on your pages longer making you a more trusted and relevant source. Sites which include video have on average an extra two minute dwell time compared to sites which don’t. Not to mention, adding video to a landing page makes it 53% more likely to appear on the first page of Google results.

Social Shares– People love sharing and exchanging information on social media sites, and sharing videos are a favorite among many users, 78% of people watch videos on-line every week and 55% of people watch videos on-line every day. Live video feeds are shared on Twitter with Meerkat, posting videos on Facebook and Instagram; it is no secret the sharing and making of video media is an addiction people can’t get enough of.

Increases Conversion Rates- Video on landing pages can increase conversion by 80%. And 52% of marketing professionals worldwide name video as the type of content with the best ROI.

Mobile Sales- Close to 40% of consumers state video increases the chance they will make a purchase on a mobile device.

Video content marketing is projected to grow-By 2017 videos will have risen to 69% and by 2018 they will have risen to 79%.

Get Personal with your Potential Customers

Videos are naturally engaging and easily digested by consumers; If a picture paints a thousand words, imagine what a minute long video can accomplish when the right audience is captured!

Engaging your current and potential customers with high-quality video content marketing will keep them coming back to your business brand and services.

At Kirk Donovan Enterprises we have the latest digital marketing strategies and services to grow your business to the fullest. Contact a professional production development member at Atlanta’s best content marketing and advertising agency today!


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