What Every Savvy Business Owner Knows about Radio Advertising

Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.

In fact…

Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.

But more on that later…

Right now, lets see what makes Radio advertising so effective.

Read More

How to Choose the Right Advertising Platform?

There are many different types of traditional advertising techniques and choosing the right advertising platform can make all of the difference in how your advertising campaign looks, performs and coverts. The method that works best for your business primarily depends on what your business is offering and the kind of customers you are trying to reach. So how do you choose an effective advertisement that converts?

Well, first evaluate your business on the following:

Read More

Why Your Wasting Your Money: Get the Most Out of Radio Advertising

Radio Advertising has decades of proven results as an efficient medium to help generate brand awareness and grow business for a variety of companies, but there are definitely pitfalls that many of our clients have experienced over the years.If you don’t know how to segment effectively your market and deliver a quick value proposition you have no business doing Radio Advertising but if you do have a good idea, check out the rest of this article for more tips on how to get the most out of Radio Advertising.

Read More