We have learned in a previous blog how to advertise on little to no budget, but now that your company is on its feet and a little more established, you have a bigger budget and need to maximize that budget.
This is not to say that you have money to waste though, so how do you ensure your ad budget is being put to good use and you are squeezing the most out of every dollar?
Well, I have compiled a list of five ways to maximize your budget when it comes to advertising.
You are probably already using all of these advertising methods, so now I am going to teach you how to use them correctly and the results will hopefully be amazing!
Obviously, the goal of ad spending is to make that money back twice over, so don’t look at advertising as spending money, look at it as investing your money.
Every dollar you spend should get you more brand awareness, more leads, more conversions, more traffic, and ultimately, more sales.
In any case, allocating more money to your ad budget and utilizing the tips below to perfect your advertising strategies will be a surefire way to earn you more than just your money back.
Below are five of the best tips to maximize the effectiveness of your ad which subsequently conserves your budget!Read More
Business owners are finding that TV Advertising is delivering more customers than any other type of ad campaign.
The key is to have a clear understanding of the market as well as your target audience, that way the money you spend on broadcasting is not wasted.
The basics are still crucial to any television advertising campaign, but now it is necessary to be more creative than ever.Read More
Outdoor Advertising is communication with people while they are out of their home. The outdoor advertising industry has always been a dominant force in Branding companies.
Outdoor advertising can reinforce, reassure, direct someone to your door, or just enhance your media mix.
People spend the majority of their time away from home, which gives outdoor advertising the potential to reach active consumers.Read More
With the advent of the Digital Video Recorder and other methods that give television viewers the ability to skip past advertisements, many advertisers fear that their ads are getting fewer views and are becoming less effective.
Moreover, why wouldn’t they?
It seems like that would make the most sense. Nowadays people are recording more of their favorite tv shows and then watching them with the ability to skip past the advertisements.
However, multiple studies have found that that is not necessarily the case.Read More
Advertising on the Radio is often times over looked by business owners when they decide they are ready for an advertising campaign because they feel it is outdated and no longer has the effect it once had.
Radio advertising is still one of the most effective mediums ever business should include in their overall marketing plan and with the growth of podcasts and other verbal only media, refining your message on radio can help you transition into other platforms as well and help develop a powerful marketing mix.
But more on that later…
Right now, lets see what makes Radio advertising so effective. Read More
Ever feel like you’ve exhausted all of your resources trying to find quality leads?
I think every business owner has been there before. Some days I feel like I simply do not have an ounce of brain power left to put into new and creative ways to obtain these elusive leads for my business.
However, when I am down and out I always turn to this list to put me back on track.Read More
Google AdWords is one of the most useful tools for bringing more targeted traffic to your website.
The AdWords program has worked for just about any vertical that needs to increase traffic to their site.
Which, if you haven’t guessed is every business!
When deciding to use a Google AdWords Campaign for your company, it is important to know
that it takes active participation for the campaign to be effective.
So let’s dive in a little bit and check out why Google Adwords and Pay Per Click advertising are invaluable tools to drive quality traffic to your website. Read More
When customers are searching for you, on-line nothing establishes confidence and accountability in your brand more than positive online reviews. It shows potential customers you are doing something right and ignites a trusting relationship before they purchase your services.
Providing customer reviews and testimonials on your site pages is an excellent way to influence buyers and show your brands importance to other happy users. Additionally, your testimonial page serves as a platform to show off your products and services, content consumers, and a way to boost your online presence and accountability. Read More
In traditional marketing (outbound marketing), companies concentrate on the search for customers. Their techniques are based on interrupting and intrusive approaches and are poorly targeted. To name a few, methods such as cold calling, print advertising, T.V., advertising, junk mail, and spam.Read More
There are many different types of traditional advertising techniques and choosing the right advertising platform can make all of the difference in how your advertising campaign looks, performs and coverts. The method that works best for your business primarily depends on what your business is offering and the kind of customers you are trying to reach. So how do you choose an effective advertisement that converts?Read More