Video Marketing is quickly becoming the most popular form of content in the world of Digital Marketing. Consumers are more attracted to video content because of its versatility and visual appeal.
Ask yourself, if you had to research a topic, would you rather
If you are like most consumers, you would much prefer to watch a short video than read a lengthy blog post or article.
Top 6 Reasons You Need A Video Marketing Strategy in 2018
1. Increase Conversions on your Website
Video Marketing has been shown to be vital in increasing conversion rates on your business's website. Don't believe me? Take a look at some of these facts on Video Marketing Traffic gathered by Forbes.
- Embedding Videos on Landing Pages has lead to an increase in conversion rates by 80%.
- 64% of customers are more likely to purchase a product after watching a video.
- 90% of consumers say that videos help them when deciding whether to make a purchase.
- Mobile Video Consumption increases 100% every year. (src. YouTube).
As you can see, Videos have a massive effect on conversions, and failing to utilize them will only hurt your growth in 2018.
2. Increase Click-Through Rates
One of the main goals of digital marketing is to increase your
Videos are one of the best strategies to implement your strategy to achieve higher click-through rates. In fact, recent surveys have shown that adding video to your email marketing efforts can increase click-through rates by 200-300 percent.
If you are looking to increase your click-through rates in 2018, creating video content and adding them to your other marketing efforts is the way to go.
3. Improve Brand Recognition and Awareness
Brand Recognition and Awareness are two of the main factors that drive business. When a consumer needs to make a purchase, they usually have loyalties established to one brand or another.
So how do you earn a consumers brand loyalty?
Glad you asked. Video Marketing is one of the best ways to increase your Brand Recognition and Awareness among potential consumers.
Videos include both visual and auditory elements, which means that they resonate more with people, thus leading to a greater chance of remembering your brand.
The more avenues that you create to reach consumers, the more awareness and recognition you can achieve. Video Marketing give you this opportunity as they are easily accessed on multiple devices, and can be uploaded onto platforms such as YouTube, creating more opportunities for your brand to be seen.
4. Videos Easily Adapt to Multiple Device Types and Platforms
As was briefly mentioned above, Videos are an incredibly versatile media that translate to multiple devices with ease. Nowadays, you never really know how a consumer is going to view your content.
There are hundreds of different browsers and many different sized devices that they could be viewing it on, so your content needs to be responsive.
That is one of the factors what makes Video such a reliable form of content. Videos easily transition from device to device and display similarly on the different browsers, making it a very user-friendly form of content.
5.Improve Your Websites SEO
Although ranking on Google is not an exact science, there are certain strategies that through trial,
One tactic that Google has shown favorability to is including videos in your content. In fact, according to Martech, websites have a 53 times more likely chance of ranking on page one of
However, it is important you follow best practices when optimizing your videos to ensure that you get the best results. Some of the optimizations to consider include the title of your video, the inclusion of a detailed description of the video, and applying the correct tags to the video.
6. Videos Have the Potential to Go Viral
No other form of content has been shown to have the same ability to go viral quite like video.
One of the main reasons for this is that video is much more likely to be shared by consumers than any other form of content.
In fact, it has been found that video is shared 1200% more than text and links combined (src. Simply Measured).
When you create a great video for your brand, it has the potential of being shared by others and increasing your brand awareness and recognition.
Videos are taking over the content marketing world and are a must use strategy in 2018. Having quality video content can lead to greater brand recognition, increased conversions, higher click-through rates and possibly go viral.
Still not convinced?
Reach out to a Digital Marketing Professional and learn about how implementing a video marketing campaign can help your brand explode in 2018.