An effective Brand gives you a major edge in your competitive market. It’s your promise to your customer, derived from who you are, who you want to be and what people perceive you to be. We will define your brand because you can’t be all things to all people. Who you are should be based on what your target customers want and need you to be.
An Advertising concept is the framework in which a campaign should be positioned. You need to consider consumer benefits, the reason why your customers should choose you, how to catch their interest, credibility, retention and continuity. The development of a concept is the key element in Developing a Brand. We will work with you and your team to develop that concept.
The world of advertising has become inundated with promises that are broken and rhetoric that falls on deaf ears. We help you get past the meaningless rhetoric and develop ads that focus on the elements of your product which get people to respond to your message. It’s not just about the flashy look. Many award winning ads have gone to the advertising graveyard because they didn’t work. The flash is the lure. But every message should also have something on the hook your audience can bite onto. We are experts at defining those messages with our engaging Copywriting Services.
In the fast-paced, competitive world where the consumer has innumerable options available to them, your company needs a strategy to establish a solid presence in the marketplace. The right corporate identity helps achieve this objective. We will develop the right business persona and work with you to define the ethos, culture and principles that enforce consumer loyalty. Only with that identity can you get a good return on your investment through referrals and repeat business.
Whether it’s the old Burma Shave signs along the highways of America, or the cows that come off the billboards promoting Chic fil A with cute sayings, the outdoor advertising industry has always been a dominant force in Branding companies. This larger than life media can reinforce, reassure, direct someone to your door, or just enhance your media mix. Seeing your message isn’t enough…they need to talk it. We will create a simple message that will grab the attention of those driving past your Billboard Design.
The ability to research, reinforce, develop trust and make a decision is in the palm of people’s hand just about every waking hour. Traditional media directs people to the digital world, which is the essence of today’s advertising and marketing world. Whether it’s SEO, SEM, remarketing, pay per click, click to chat, email marketing, website design and development, or social media management, we will complete your campaign with our expert understanding of how Digital Media should work.