Advertising and Marketing Blog | Kirk Donovan Enterprises

The Kirk Donovan Enterprises blog gathers plain-language advertising and marketing articles for business owners under six topics: radio, television and video, buying media and outdoor advertising, brand, strategy and digital marketing. Each topic page introduces its subject and summarizes every article filed under it. Call 470-801-4610 to discuss your needs and next steps.

Last updated: October 2026

How advertising and marketing decisions fit together

Every business that advertises ends up making the same handful of decisions, in roughly this order. It settles what it stands for, whom it is trying to reach and what those people should do next. It chooses where the message will run. Then it makes sure that anyone who responds can find the business and take the next step. The six topics on this page follow that sequence, so you can start with the decision in front of you.

Traditional media such as radio, television and outdoor advertising speak to large audiences and make a name familiar. Online channels, from a website and search listings to social media and email, give interested people a chance to reply, and they record what prompted the reply. A plan that uses both lets each cover the other's gap: a radio spot or a billboard seen on the commute introduces the name, and a search result, a web page or an email deals with the questions that follow. That is why the blog covers both sides, and why an article in one topic often points toward another.

Budget runs through all of it. Small and large advertisers alike have to decide how much to spend, how long to wait before judging a campaign and which channels deserve the money. The strategy and media topics take those questions on directly, while the brand topic looks at the message that the money pays to repeat.

Where to begin

If you are still deciding whether a medium is worth the money, start with the radio or television topic. If you are setting a budget or comparing channels, the media topic comes next. If customers do not seem to know what sets you apart, begin with brand. If you are planning ahead, the strategy topic covers goals, audiences and launches, and the digital topic covers how customers find you online and what they meet when they arrive.

The six topics at a glance

Radio Advertising

Writing for the ear, choosing the right listeners and giving a short spoken message one clear job.

Open the radio topic

Television and Video

Picture-and-sound commercials, planning a first television buy and extending a commercial into online video.

Open the television and video topic

Media Buying and Outdoor

Choosing where a message runs, using billboards well and setting expectations a budget can meet.

Open the media and outdoor topic

Brand Marketing

Deciding what a business stands for, presenting it the same way everywhere and aiming ads at a specific audience.

Open the brand topic

Advertising and Marketing Strategy

Goals, audiences, launches, turning leads into customers, tight budgets and the question of when an agency makes sense.

Open the strategy topic

Digital Marketing

Search, local listings, reviews, social media, email and landing pages: the places customers meet a business before they contact it.

Open the digital topic

Who writes the articles

The articles are published under the name of Kirk Donovan, who founded his Atlanta-area advertising agency in 1984. He holds that advertising has one job, to prompt a response, and that gives you a handy check on any advice you read here. His author page gives the background, the about page profiles the team, and the services page sets out what the firm offers.