Kirk Donovan, Founder and Author

In 1984 Kirk Donovan founded the firm that carries his name. His career began in radio, where his roles were announcer and sales representative. Early in his career he learned that retail advertising is more than “ratings and demos and cute creative copy”; the point of it is to get people to respond.

Kirk's career began in radio, as an announcer and a sales representative. He founded Kirk Donovan Enterprises in 1984. His approach to advertising starts with a practical purpose: getting the audience to respond. He is the author of AdSense2: The Digital Revolution and Where Did The Love Go?.

In Kirk's view, any advertising message has one job: to get the people who see or hear it to respond. That gives a business owner a practical test. After someone sees or hears the message, is it clear what to do next?

AdSense2: The Digital Revolution

This book looks at advertising the way a behavioral scientist does. It shows how to get beyond advertising rhetoric, how a business can attract the customers it needs, and how to make advertising and marketing choices with a behavioral scientist's mindset. Copies are sold through Lulu.

Where Did The Love Go?

This book is about relationships rather than advertising. It looks at the nonverbal signals that form a relationship and at how to put those signals to use in leading a happy life.

Companies and organizations that would like a seminar with Kirk can ask the office for information and availability through the contact page. The training page covers his books and seminars in more detail. To talk about your own advertising, request a free consultation.

The articles on this blog appear under Kirk Donovan's name and are grouped by subject. Every subject page lists its articles, and the blog index brings the six subjects together.

To see how the rest of the firm fits together, read about the team and browse the services.