Interactive Advertising and How it Works

In today’s world, consumers are relying heavily on the web to help guide them in their purchasing decisions. It is very common for people to research a company or product before deciding on a purchase. Broadcasting helps to drive people to the web and the web drives people to making a decision.

In order to guarantee your marketing success, you need to have a strong creative presentation online. Interactive Advertising is the use of online interactive media that helps to communicate with consumers. It also lets you promote your products, services, and brands. Interactive Advertising is the engine that drives sales, and Kirk Donovan Enterprises can help your company manage it’s online marketing campaigns by using Interactive Marketing Services such as Google AdWords and pay-per-click.

Google AdWords

AdWord Campaigns are one of today’s most effective ways to drive qualified traffic to your site. If you are looking to bring more traffic to your website and grow your online sales Google AdWords will be able to bring you the visitors you are looking for.

If done the right way, you will start to see results almost instantly. Google AdWords will show you the percentage of click to visit for your website.

Using the tracking tools, you can see the actual sales your website is generating as a direct result of your ads.

The process of growing an effective AdWords marketing campaign can be a difficult process while trying to stay organized. Kirk Donovan Enterprises will simplify the process and use keyword management solutions to ensure that your money is being spent and invested the way you want it to be.

Pay Per Click

One of the best ways to increase qualified website traffic is through a pay-per-click online advertising campaign on popular search engines. You will build your pay-per-click campaign around keywords, and the most successful AdWords advertisers continuously grow and refine their pay-per-click keyword list.

There has been research that indicates people click on paid search ads more often than any other form of digital advertising.

This indicates that people do not mind being advertised to as long as the products and services are what they are looking for. If you want to see return on investment for your website and maximize the number of viewers, the time you spend on your site is crucial.

Once your campaigns are created they will need to be managed on a regular basis. Kirk Donovan Enterprises will manage your account activity to ensure it’s success by continuously analyzing the performance of your account and making the necessary adjustments to optimize your campaigns. We believe that the most significant person in an advertising campaign is the client.

Our mission is to develop creative advertising campaigns that appeal to both the rational and emotional motivations of your consumers, while maintaining your vision. We feel confident that our Atlanta Interactive Advertising team can deliver the Pay-Per-Click and Google AdWords Campaign to grow your company to new levels. To speak with Kirk about our Interactive Advertising Services directly please click the link below.