5 Ways to Create an Effective Facebook Ad that Converts
Facebook has become one of the most powerful tools for Digital Marketing and Advertising, it is inexpensive to test online marketing campaigns, and Facebooks analytics tools make targeting and researching your audience simple.
Today, we will look at 5 Ways to Create an Effective Facebook Ad that Converts
Know The Power of Knowing Your Audience
Knowing your audience is critical to developing advertising that works. If you can effectively segment your message to the right audience and have a quality product to deliver, your online campaigns and digital presence can soar.
Facebook has a market research tool called Audience Insights, Insights is a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
When you dig into the Audience Insights tool and begin to see how far you can drill down, you can uncover critical buying habits and similar messages that already are converting.
Include A High-Quality Value Proposition
Your value proposition should be believable; Facebook has an uncanny knack for not approving your ad if it isn’t relevant to your value proposition, it is a powerful gatekeeper against disseminating irrelevant material that its users don’t care about or want to see.
Saying you have the greatest bread in the world will not make people come to your business’s Page and who can prove that statement, but maybe offering a coupon for 25% off your first loaf of bread will. Or, perhaps adding social proof will help; something like, “Artisian bread loved by over 50,000 people in St. Louis every year, try our newest custom creations today! Get 25% off your order with this coupon.”
Test Your Facebook Ad Against Itself
Creating multiple ads with the same relative message is a great way to A/B split test, this will help show you what works and what lacks.
For example, take your best performing ad, make copies of it and change the color of each version. You now have multiple ads that are identical except for the color scheme that you can test.
This is a great way to pick winners and losers, dump the losers and ride the winners to more successful campaigns.
Measure Conversions Not Just Clicks Through
Facebook gives you some options on how to measure your advertising campaign. One of the most commonly used measurement items is clicked to your website, while this may look good, it doesn’t measure how well your ad is converting clicks to customers.
Instead, install a Facebook Tracking Pixel on your ad and set your advertising analytics to measure how many people are converting on your offer not just going to your website. This will help save you time and money and can help you further differentiate which ads are delivering results.
Use Geographic Targeting Options
To save money on bidding for your ad set up ad sets according to target geographic areas. Ideally, each ad set should just target one specific geographic area because the cost per click can vary dramatically.
For instance, one of our Atlanta Advertising clients physical location is in downtown Atlanta, and because of their business model, we can target a larger 50 mile radius around Atlanta because many of their clients drive that far just to use their services but if you are a very localized business where customers won’t drive out of their way to use, set up a 25 mile radius or even something less.
By separating different geographic targets from the start, you can adjust your bids accordingly. Bid higher where it makes sense and use other geographic areas on a seasonal basis or exclude them entirely.
Need More Information About Delivering Effective Facebook Advertising?
If you require more information about how to advertise using Facebook, or you have tried Facebook Advertising in the past but could never quite get traction, check out this post on effective advertising and constructing a quality message or contact Kirk Donovan directly by clicking the link below.